Proving that even a topic like “industrial yeast” can be exciting with the right approach.
Lallemand
Our friends at Lallemand, a century-old baking company based in Toronto, asked us for a video to promote their new yeast strain. We loaded up on carbohydrates, and went to work with their marketing and baking science teams to tell the story of this amazing, dough-saving product. >>
// Credits //
Creative Direction: T. Demetriou / T. Kail
Director: T. Demetriou / T. Trabon
Editorial / Post: C. Jones / T. Kail
Writing: T. Demetriou
Cinematography: T. Trabon / C. Jones
2nd Unit Director: C. Jones
Additional Footage: C. Jones / T. Trabon
Animation: C. Jones
Production: T. Trabon / M. Moore