Proving that even a topic like “industrial yeast” can be exciting with the right approach.

Lallemand

Our friends at Lallemand, a century-old baking company based in Toronto, asked us for a video to promote their new yeast strain. We loaded up on carbohydrates, and went to work with their marketing and baking science teams to tell the story of this amazing, dough-saving product. >>

// Credits //

Creative Direction: T. Demetriou / T. Kail

Director: T. Demetriou / T. Trabon

Editorial / Post: C. Jones / T. Kail

Writing: T. Demetriou

Cinematography: T. Trabon / C. Jones

2nd Unit Director: C. Jones

Additional Footage: C. Jones / T. Trabon

Animation: C. Jones

Production: T. Trabon / M. Moore

 
Previous
Previous

Mixer

Next
Next

NBKC