Helping a new insurance broker find their unique style and voice, in an overloaded and confusing category.
Mylo
To help launch Mylo, a new online insurance marketplace, our team developed a video content campaign with micro-content driving viewers to a longer-form piece. Creatively, we dreamed up an entire animated world for Mylo, where interesting people do interesting things, and just need a little help with their insurance. After the success of the initial launch, this campaign extended into additional social content and paid media. >>
// Credits //
Creative Direction: T. Kail / T. Demetriou
Art Direction: A. Buritsch
Brand Design: Willoughby Design
Writing: T. Demetriou
Additional Footage: T. Kail / C. Jones / J. Burghart
Animation: A. Buritsch
Motion: A. Buritsch / J. Burghart
Production: R. Julo / M. Moore
Audio: Evolution Audio / N. Selders