Microsoft Surface Go

The Microsoft Surface team partnered with Rockbox/DI to ramp up their content plan for a new product release. Equipped with lists of features, no imagery and only an alias device name, we got to work, developing a plan for short-form vignettes to share via social channels. Shot, produced & edited entirely in Kansas City, these videos show what the ultra-portable Surface Go can offer for busy families' lives.

This entire project turned into an exercise in flexible deliverables, as we developed live-action :15s, live-action “features” content, short-form social edits, 6-second content, dozens of high-res stills, and a large selection of animated gifs, all from a single production effort. >>

// Credits //

Creative Direction: T. Kail / M. Birkner

Director: R. Hill / T. Kail

Editorial / Post: J. Burghart / C. Jones / T. Kail

Writing: A. Kerr

Cinematography: R. Hill / T. Kail / J. Burghart

Production: J. Huskey / M. McLandsborough / R. Julo / M. Moore