The Kauffman Foundation

Today's complex problems need uncommon people and ideas to solve them. But what does "uncommon" really mean? The Kauffman Foundation invited Rockbox to help answer that question. Built on a base of spoken-word poetry, with animation and sound design to match, a powerful young voice explains the foundation’s commitment to action.

Great care was taken to form the overall message and define the representation of human themes, making sure at every step in the process that we were intentional in what we were communicating.

This content approach started as a brand video, but turned into a separate web development project as the foundation requested that we extend this visual style to their primary website. >>

// Credits //

Creative Direction: T. Kail

Director: T. Kail

Animation: A. Buritsch

Editorial / Post: A. Buritsch

Writing: S. Magill

Audio: Evolution Audio

Production: M. Moore