XBOX

For a press event held at the Xbox Loft in NYC, we devised a simple, modular concept for video content that was designed to get the media talking. But with our flexible, motion design approach, Xbox's investment yielded a lot more, becoming digital press kits, international presentation versions, and social media content. >>

// Credits //

Creative Direction: T. Kail / T. Demetriou

Editorial / Post: C. Jones / T. Kail

Writing: T. Wirt

Illustration: C. Jones

Animation: C. Jones / T. Kail

Design: C. Jones / T. Kail