Breathing new life into existing assets, and turning a research study into a beautiful, device-focused statement on creativity.
Microsoft Surface
The Surface communications team came to us needing fresh assets to promote a global survey on creativity. Our team took a white paper and turned it into an all-new, live-action, hyper-modular, easily translatable flight of content. This video is the story of what we produced in short order. >>
// Credits //
Creative Direction: T. Kail / T. Demetriou
Director: T. Kail / R. Hill
Editorial / Post: J. Burghart / C. Jones / T. Kail / A. Buritsch
Writing: T. Demetriou / T. Kail
Cinematography: R. Hill
Art Direction: A. Buritsch
Animation: J. Burghart / A. Buritsch
Production: 8183 Studio / M. Moore