From mobile app tutorials to feature videos, helping a search brand show its power, and find its core audience.
Bing
The Bing team at Microsoft is constantly innovating, but in the competitive world of online search, Bing wasn’t getting the attention it deserved for the cutting-edge tech it was developing. So, they contacted our team to help create a series of simple, story-focused pieces of content, designed to share the power of new features in relatable contexts. >>
// Credits //
Creative Direction: T. Kail / T. Demetriou
Director: T. Kail / R. Hill
Editorial / Post: J. Burghart / C. Jones / T. Kail / A. Buritsch
Writing: T. Demetriou / A. Kerr
Cinematography: R. Hill / A. Buritsch / T. Kail
Additional Footage: T. Kail / C. Jones / J. Burghart
Animation/Motion: A. Buritsch
Production: 8183 Studio / M. Moore
Bing Mobile App
Our friends at Microsoft wanted to get Bing users to go one step further - download the Bing app. So Rockbox wrote real, human stories about people using the Bing app to achieve small victories - doing something they loved during the course of a busy day. And it's a mobile world, so we went vertical. >>
// Credits //
Creative Direction: T. Kail / T. Demetriou
Director: T. Kail / T. Demetriou
Editorial / Post: J. Burghart / C. Jones / T. Kail
Writing: T. Demetriou / A. Kerr
Cinematography: J. Burghart / T. Kail
Additional Footage: T. Kail / J. Burghart
Animation: J. Burghart / C. Jones
Production: T. Kail / M. Moore