Delivering a powerful statement on elder care, from a group of surprising messengers.
Action Pact
The CEO of ActionPact, an elder care consultancy, asked us to create a video provoking thought about our nation's approach to senior living. Since the topic was the elderly, we thought the most surprising messengers would be kids.
This content was developed from concept through completion by our team, and served as a powerful kick-off to a capital campaign, raising funds for an entirely new community living concept in Kansas City. >>
// Credits //
Creative Direction: T. Kail / T. Demetriou
Director: T. Kail / T. Demetriou
Editorial / Post: E. Senn / T. Kail
Writing: T. Demetriou / T. Kail
Cinematography / Camera: K. Pugh / E. Senn
Production: T. Dawson