Forevercar

ForeverCar is on a mission to make car repairs simpler and easier. But most people don't know what a service repair plan is. Or if they do, they think it's a scam. ForeverCar needed to convince people they're different, so we wrote a song, built some sets, locked ourselves in the studio, snapped 720 carefully-crafted photos, and gave them this piece.

Based on the success of the brand piece, we tested multiple flights of modular social content using shots from the same production effort, with post updates. This effort returned spectacular results, reducing their cost-per-lead dramatically. >>

// Credits //

Creative Direction: T. Kail / T. Demetriou

Director: T. Demetriou / A. Buritsch

Editorial / Post: A. Buritsch

Writing: T. Demetriou

Cinematography: A. Buritsch

Additional Photography: A. Buritsch

Animation: J. Burghart / A. Buritsch

Production: M. Moore / T. Kail

Audio/Music: N. Selders

Props/Sets: J. Dean