Helping an innovative dealer deliver on a “no bullsh*t” sales strategy.
Legends Toyota
The Legends Auto Group team came to us looking for a way to promote their all-new, customer-centric, low-pressure approach to car buying. Our “kitchen-sink” approach to production turned into a rapid-fire, visually-rewarding, conversational pitch that hit customer pain points about the car buying process head-on.
Running multiple crews for a single-day shoot, we made the most of time and budget, then brought all our production “smarts” to bear to create a hard-working reflection of the Legends brand and experience. >>
// Credits //
Creative Direction: T. Kail
Director: T. Kail / A. Walsh / J. Burghart
Editorial / Post: J. Burghart / C. Jones / T. Kail
Writing: T. Demetriou / T. Kail
Cinematography: A. Walsh / T. Young / J. Burghart
2nd Unit Director: J. Burghart / T. Young
Additional Footage: C. Jones / J. Burghart
Animation: J. Burghart / A. Buritsch
Production: AWStudio