Helping an innovative dealer deliver on a “no bullsh*t” sales strategy.

Legends Toyota

The Legends Auto Group team came to us looking for a way to promote their all-new, customer-centric, low-pressure approach to car buying. Our “kitchen-sink” approach to production turned into a rapid-fire, visually-rewarding, conversational pitch that hit customer pain points about the car buying process head-on.

Running multiple crews for a single-day shoot, we made the most of time and budget, then brought all our production “smarts” to bear to create a hard-working reflection of the Legends brand and experience. >>

// Credits //

Creative Direction: T. Kail

Director: T. Kail / A. Walsh / J. Burghart

Editorial / Post: J. Burghart / C. Jones / T. Kail

Writing: T. Demetriou / T. Kail

Cinematography: A. Walsh / T. Young / J. Burghart

2nd Unit Director: J. Burghart / T. Young

Additional Footage: C. Jones / J. Burghart

Animation: J. Burghart / A. Buritsch

Production: AWStudio

 
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